Wednesday, April 20, 2011

"Style Over Fashion" ~ Yull Shoes

I was inspired when I read a story about Sarah Watkinson and Yull Shoes.  

Started since March 2011 after a year-and-a-half of saving at the age of 21, Sarah managed to save up and launch her business of shoes.  She encourages the younger generation to do the same if they really want to make something work.  Sarah expresses that “it’s very easy to put things off and then before you know it you have children and a mortgage and you can’t do it. If you really want to do something then you should go for it.”
Pulling from classic shoe designs as inspiration, with Coco Chanel being Sarah's favourite designer.  She explains that the ethos of the brand is 'style over fashion.' Every Yull shoe is created with classic designs, and will last forever no matter what the fashion trends are at the time. Each shoe comes with a label with her inspiration and has a name, it is also branded with a union jack at the base of each shoe to show its Britishness.
Sarah's future endeavors include selling her own line of handbags and other accessories; and for Christmas this year she is launching a "Christmas Shoe" that is going to raise money for an English charity, shelter that helps the homeless.

I find these shoes to be very fashionable and very different.  It's something worth checking out.
Cheers to Yull Shoes!
You can check out Yull Shoes here.